Full transparency into your marketing performance

Analytics & Tracking

Seamless conversion tracking with Google Analytics 4, Tag Manager and server-side tracking. Know exactly what works.

Seamless tracking

Every conversion is captured — from the first click to the purchase. No data gaps caused by ad blockers or iOS restrictions.

GDPR-compliant

Privacy-compliant setup with consent management, cookieless tracking and server-side data processing.

Real-time dashboards

All KPIs at a glance in clear dashboards. Automated reports delivered straight to your inbox.

Data-driven decisions

Understand exactly which channels and campaigns drive your revenue — and invest strategically.

Our analytics services

Google Analytics 4

Professional GA4 setup with events, conversions and e-commerce tracking

Google Tag Manager

Central tag management for all tracking pixels and scripts

Server-side tracking

Server-side tagging for higher data quality despite ad blockers

Meta Conversion API

Direct data transmission to Meta for better campaign targeting

Custom dashboards

Tailored Looker Studio dashboards for your KPIs

Consent management

GDPR-compliant cookie banners and Consent Mode integration

How we create full transparency

Why professional tracking is crucial

Without correct conversion tracking, you are flying blind. You don't know which campaigns really generate revenue, which keywords convert or where in your funnel users drop off. Many companies lose up to 30% of their conversion data through faulty tracking — especially since iOS restrictions and the increasing use of ad blockers. A professional analytics setup closes these data gaps.

Our analytics setup: GA4, Tag Manager and server-side tagging

We set up Google Analytics 4 with all relevant events and conversions, implement Google Tag Manager for central tag management and add server-side tracking for maximum data quality. The Meta Conversion API ensures that Facebook and Instagram Ads also receive complete conversion data. Everything is implemented in a GDPR-compliant way with consent management.

From raw data to decisions: custom dashboards

Data alone provides no value — only the right presentation makes it usable. We create tailored Looker Studio dashboards that show you the most important KPIs at a glance: ROAS, CPA, conversion rate, traffic sources and customer journey. Automated monthly reports land directly in your inbox so you always stay on top of things.

Frequently asked questions about analytics & tracking

Answers to the most important questions about conversion tracking and data analysis

Without tracking, you don't know which campaigns generate revenue. According to Google, companies without correct conversion tracking lose up to 30% of their data. With GA4, Tag Manager and server-side tracking, we measure every conversion seamlessly — from the first click to the purchase.

Server-side tracking (server-side tagging) sends data directly from your server to Google/Meta instead of via the browser. This bypasses ad blockers and iOS restrictions and delivers up to 30% more measured conversions. Google recommends server-side tagging as a best practice for future-proof tracking.

Google Analytics 4, Google Tag Manager, server-side tagging, Meta Conversion API, Google Looker Studio for dashboards and custom reports. Everything is set up in a GDPR-compliant way with Google Consent Mode v2.

GA4 can be operated in a GDPR-compliant way if it is set up correctly. According to Google Analytics Help, this includes: Google Consent Mode v2 with correct consent management, IP anonymization (active by default in GA4), setting data retention periods to 2 months and server-side tagging via an EU server. We set up all of these measures by default.

Do you know which campaigns really generate revenue?

Let us analyze your tracking and close data gaps — for better decisions and higher ROI.

Free tracking audit