How we work
Our 6-step process takes your online marketing from analysis to scaling. Transparent, data-driven and cancelable monthly.
Analysis & Audit
In the first step, we analyze your current situation: website performance, existing campaigns, competitors, target audiences and market potential. For SEO, we carry out a technical audit; for Google Ads, an account analysis with keyword research. The result is a clear picture of your starting position and the biggest levers.
Strategy & Roadmap
Based on the analysis, we develop a tailored strategy with prioritized measures. Quick wins for fast results and long-term initiatives for sustainable success. You receive a clear roadmap with a timeline, milestones and KPIs.
Setup & Implementation
We implement the strategy: setting up campaigns, implementing tracking, optimizing landing pages, creating content. For Google Ads: campaign structure, ad copy, bidding strategies and conversion tracking. For SEO: technical optimizations, on-page SEO and content creation.
Optimization & Testing
Continuous optimization begins from day 1. We systematically test ad copy, keywords, target audiences and landing pages. Weekly analyses and adjustments ensure that your campaigns keep getting better. Negative keywords, bid adjustments and A/B tests are standard.
Reporting & Transparency
Monthly performance reports with all relevant KPIs: clicks, conversions, ROAS, CPA, rankings and traffic development. Transparent figures, no black box. In regular strategy calls we discuss the results and plan the next steps together.
Scaling & Growth
As soon as campaigns run profitably, we scale: increasing budget, opening up new channels, expanding target audiences. From Google Ads to Meta Ads, from Search to Shopping, from one city to all of Germany. We support your growth long term — cancelable monthly and with no minimum term.
Why our process works
Data-driven
Every decision is based on data, not gut feeling. We measure, test and optimize systematically.
Transparent
No black box. You see all the data, understand all the measures and retain full control over your budget.
Scalable
Our process works for a 500 euro advertising budget just as well as for 50,000 euros. We grow with your success.
Related Services
SEO Management Overview
Sustainable rankings and organic traffic.
Google Ads Management Overview
Professional Google Ads management for measurable results.
Content Marketing Strategy
Content that ranks and sells.
About the NovaCon Ads Agency
Get to know the NovaCon Ads agency.
Ready for the first step?
Start with a free analysis. We'll show you what potential lies in your online marketing.