More customers through professional Google Ads management

Google Ads Agency

We create and optimize your Google Ads campaigns for maximum return on ad spend. From Search to Shopping to Performance Max — cancel monthly, no minimum term.

Free campaign analysis

+49 151 463 74218

Instant visibility

Your ads appear immediately on the first page of Google when potential customers actively search for your products or services. Unlike SEO, which takes months, Google Ads generate qualified traffic to your website from day one.

Measurable ROI

Every click, every conversion and every euro of revenue is tracked seamlessly. With GA4 and Google Ads conversion tracking, you see transparently what return on ad spend your advertising budget generates — down to the keyword and ad level.

Cancel monthly

No minimum term, no long-term contracts. You can cancel our Google Ads management on a monthly basis. We convince through results, not through contractual commitment. Transparent and fair.

Flexible budgets

Start with any budget and scale as you succeed. Whether €500 or €50,000 per month — we adapt the campaign strategy to your budget and maximize the return on every investment.

Precise targeting

Reach exactly the people who are actively searching for your offer — at the right time in the right place. Through precise keyword targeting, demographic filters and remarketing lists, you minimize wasted spend.

All campaign types

From Search to Shopping and Display to Performance Max and YouTube — we master all Google Ads formats and select the optimal combination for your business goals and target audience.

Our Google Ads services

Search campaigns

Text ads on Google for purchase-ready users who are actively searching for your products or services. With optimized ad copy, sitelinks, callouts and structured snippets, we maximize your click-through rate and quality scores.

Google Shopping campaigns

Product ads with image, price and reviews directly in Google Search. Ideal for e-commerce and online shops. We optimize your product feed, bidding strategies and product groups for maximum ROAS. Learn more on our Google Shopping Ads page.

Performance Max campaigns

Google's AI-powered campaigns use machine learning to serve your ads across all Google channels — Search, Shopping, Display, YouTube, Gmail and Discover. We configure asset groups, audience signals and conversion goals for optimal performance.

Display & retargeting

Reach potential customers on more than 2 million websites in the Google Display Network. With dynamic remarketing, you re-engage website visitors in a targeted way and bring them back into your conversion funnel.

YouTube Ads

Video advertising on YouTube for branding, reach and performance. Whether In-Stream, Discovery or Bumper Ads — we choose the right format for your goal and optimize for view-through conversions and cost per view.

Conversion tracking

Seamless tracking with GA4, Google Tag Manager and Enhanced Conversions. We implement Consent Mode v2, server-side tracking and offline conversion import for a complete data foundation of your campaign performance.

Keyword research & strategy

In-depth keyword analysis with search volume, competition intensity and CPC estimates. We identify profitable keywords, exclude irrelevant search terms and structure your campaigns for maximum relevance.

A/B testing & optimization

Continuous testing of ad copy, landing pages, bidding strategies and audiences. Through systematic testing and weekly optimization, we increase your ROAS step by step.

Competitor analysis

We analyze your competitors' Google Ads strategies — keywords, ad copy, bidding strategies and landing pages. This lets us identify opportunities and position your campaigns optimally in the market.

How we work as your Google Ads agency

Why hire a Google Ads agency?

Google Ads is one of the most effective channels in online marketing — but also one of the most complex. Without solid expertise, many companies burn 30-50% of their advertising budget through the wrong keywords, imprecise targeting or a lack of conversion optimization. The Google Ads platform is constantly changing: new campaign types, bidding strategies and tracking requirements such as Consent Mode v2 and Enhanced Conversions require specialized knowledge. As a Google Ads agency, we take over the complete campaign planning, implementation and ongoing optimization so that you can focus on your core business. We work without minimum terms — you can cancel monthly and are not tied to long-term contracts. Use our Google Ads calculator to calculate your potential budget and expected ROAS.

Our approach: data-driven Google Ads management

We start every project with a detailed analysis of your industry, competitors and target audiences. In doing so, we examine search volume, CPC benchmarks, seasonal trends and your competitors' advertising strategies. Building on this, we develop a tailored campaign structure with the right keywords, ad copy and bidding strategies. Through smart bidding strategies such as Target ROAS and Target CPA, extensive negative keyword lists and weekly optimization cycles, we continuously increase your return on ad spend. Transparent monthly reports with all relevant KPIs — impressions, clicks, CTR, CPC, conversions, ROAS and cost per acquisition — show you exactly how your budget is working.

Google Shopping Ads for e-commerce

For online shops and e-commerce companies, Google Shopping campaigns are one of the most profitable advertising channels. Your products appear with image, price, reviews and shop name directly in the Google search results — even before the classic text ads. We optimize your Google Merchant Center feed, structure your product groups by profitability and use intelligent bidding strategies that maximize your ROAS. Whether Standard Shopping or Smart Shopping within Performance Max — we choose the optimal approach for your product range. Learn more on our specialized page about Google Shopping Ads.

Performance Max: AI-powered campaigns across all Google channels

Performance Max is Google's newest and most powerful campaign type. It uses machine learning to serve your ads automatically across all Google channels — Search, Shopping, Display, YouTube, Gmail and Google Discover. We configure your Performance Max campaigns with precise audience signals, compelling asset groups (text, images, videos) and clear conversion goals. Through regular analysis of the insights and adjustment of the signals, we ensure that Google's AI optimizes in the right direction. You can find more details on our Performance Max page.

From Search Ads to YouTube: the right campaign strategy

Whether classic search ads for purchase-ready users, shopping campaigns for e-commerce, display retargeting for website visitors, Performance Max for maximum reach or YouTube Ads for branding — we choose the campaign types that have the greatest impact for your business. In doing so, we combine different formats for a seamless customer journey from the first contact to the conversion. A potential customer, for example, first sees a YouTube ad, then actively searches on Google and is directed to your website via a search ad. If they leave the page without converting, we bring them back via display remarketing. This full-funnel strategy maximizes your advertising success. In addition, we recommend a sustainable SEO strategy for long-term organic traffic.

Conversion tracking and measuring success

Without clean tracking, Google Ads campaigns are like driving without a speedometer. We implement seamless conversion tracking with Google Analytics 4, Google Tag Manager and Enhanced Conversions. In doing so, we take current data protection requirements into account: Google Consent Mode v2, cookie banner integration and — where sensible — server-side tracking for maximum data quality. This ensures that every conversion is measured correctly and that Google's smart bidding algorithms have the best possible data basis for optimization. Learn more about our analytics & tracking setup.

Transparent cooperation without a minimum term

At NovaCon Ads there are no long-term binding contracts. Our Google Ads management can be cancelled monthly — we convince through results, not through contractual commitment. You receive monthly performance reports, have access to your Google Ads account at all times and can track every measure. Your account belongs to you — not the agency. In regular strategy calls we discuss performance, next steps and strategic adjustments. This keeps you informed at all times and in control of your marketing budget.

Frequently asked questions about Google Ads

Answers to the most important questions about Google Ads management

The optimal ROAS varies by industry. According to Google Ads benchmarks (2025), the average ROAS in e-commerce is around 4-8x, while for services a CPA-based approach is often more sensible. Together we define realistic goals for your business.

We use the entire range: Search Ads for purchase-ready users, Performance Max for maximum reach, Display Ads for retargeting, Shopping Ads for e-commerce and YouTube Ads for branding.

Through negative keywords, precise targeting, smart bidding strategies and regular optimization. According to Google Ads benchmarks (2025), negative keywords can save up to 20-30% of the budget. We analyze search terms weekly and exclude irrelevant clicks. A/B tests for ad copy maximize the CTR.

You often see the first clicks and conversions within the first week. The learning phase for smart bidding typically takes 2-4 weeks. After 6-8 weeks of continuous optimization, most campaigns reach their target performance. According to Google, the algorithm needs at least 30 conversions in 30 days for optimal automatic bidding strategies.

Our management fees start at €500/month, depending on the advertising budget and campaign complexity. Alternatively, we offer a performance model with 10-20% of the advertising budget. All prices are transparent and cancellable monthly — with no hidden costs or minimum terms.

The optimal daily budget depends on your industry and your goals. We recommend at least 30-50 euros per day for meaningful data. According to Google, the smart bidding algorithm needs at least 30 conversions in 30 days for optimal performance. It is better to start with fewer keywords and a higher budget per keyword than to advertise too many keywords with too little budget.

Google Ads are less worthwhile if: your website has no clear conversion action (no contact form, no shop), your customer value is below the CPA, or your product is barely searched for. For innovations that require explanation, Meta Ads are often better suited (demand generation). In a free initial consultation, we clarify whether Google Ads are the right channel for your business.

We rely on smart bidding strategies such as Target ROAS (for e-commerce), Target CPA (for lead generation), Maximize Conversions (for budget utilization) and Enhanced CPC (for more control). The choice of strategy depends on your goals, the conversion volume and the data available. In the start-up phase we often use manual CPC bids before switching to smart bidding.

The Google Ads account always belongs to you. We set it up in your name and you retain full access at all times. Even when the collaboration ends, we take no campaigns, data or settings with us. Transparency and fairness are the foundation of every collaboration for us.

CPC (cost per click) is your cost per click on the ad. CPA (cost per acquisition) is your cost per conversion won (lead or purchase). ROAS (return on ad spend) is the ratio of revenue to advertising spend — a ROAS of 5x means: for every euro invested, 5 euros in revenue come back. We optimize for the metric that is most relevant to your business.

Ready for more customers through Google?

Let us analyze your Google Ads campaigns and unlock their full potential.

Book a consultation now