Meta Ads Agency

Absolutely! According to the Meta Business Help Center, Meta Ads (Facebook & Instagram) reach over 30 million active users in Germany. The targeting options are still the best in the social media space. For B2C companies in particular, Meta Ads are indispensable.

Meta offers detailed targeting by demographics, interests, behavior and lookalike audiences. We use custom audiences for retargeting and create precise audiences based on your existing customers.

The cost per lead varies greatly by industry. According to the Meta Business Help Center, CPLs in the B2C sector are typically between €5-30, and in B2B between €20-100. Through continuous optimization, we gradually reduce your costs and increase lead quality.

Both run through the Meta Ads Manager and share the same targeting system. Instagram is particularly suited to visual products and younger audiences (18-35 years), while Facebook covers a broader age range. We generally recommend running both platforms in parallel and analyzing performance per placement.

Yes, the Conversion API (CAPI) has been indispensable since iOS 14.5. It sends conversion data directly from the server to Meta, independent of browser restrictions and ad blockers. Studies show up to 30% more captured conversions compared to the pixel alone. We set up CAPI as standard for all clients.

Lookalike audiences find new users who resemble your best customers. Meta analyzes your custom audience (e.g. buyers or newsletter subscribers) and finds users with similar characteristics and behavior patterns. According to the Meta Business Help Center, lookalike audiences often achieve 50-70% lower cost per conversion than interest targeting.

The most profitable audiences are custom audiences (retargeting) and lookalike audiences based on your buyers. For acquiring new customers, broad targeting (only age, gender, region) with Advantage+ often works better than narrow interest audiences — Meta's algorithm finds the right users itself.

The optimal frequency is 1.5-3.0 impressions per user per week. Below 1.5 you don't reach enough touchpoints; above 3.0, ad fatigue can set in — users ignore or report your ads. According to Meta, CTR drops significantly from a frequency of 3.5. We monitor the frequency and rotate creatives regularly.

Advantage+ (formerly Automated Ads) is Meta's AI-powered campaign type. Meta automatically optimizes targeting, placements, budget distribution and creatives. According to the Meta Business Help Center, Advantage+ Shopping campaigns achieve on average 12% lower cost per purchase. We use Advantage+ in a targeted way but retain manual control over budgets and creatives.

First results (clicks, leads) are often visible within the first 24-48 hours. The learning phase of the Meta algorithm typically takes 3-7 days and 50 conversions. For stable, optimized performance we recommend 2-4 weeks. Important: during the learning phase, no major changes should be made to the campaign.