Google Ads Budget Calculator
Calculate how many clicks, leads and conversions your Google Ads budget can generate — based on current industry benchmarks.
Enter budget & industry
Estimated results per month
* All values are estimates based on Google Ads benchmarks (2025/2026). Actual results depend on industry, competition, ad quality and landing page. Conversion rate benchmark: 2.8% (E-Commerce / Online Shop).
How the Google Ads Budget Calculator works
Set the budget
Enter your planned monthly Google Ads budget in euros.
Select the industry
Choose your industry from the list. The average click prices and conversion rates differ greatly depending on the industry.
Define the goal
Choose your primary campaign goal: leads, online sales or traffic.
Check the results
The calculator shows you estimated clicks, cost per click, conversions and ROAS based on industry benchmarks.
What does Google Ads really cost?
The cost of Google Ads varies greatly depending on the industry, competition and target region. According to Google Ads benchmarks (2025), the average click prices (CPC) in Germany range between 0.50 euros and 5.00 euros — in highly competitive industries such as law or finance, significantly higher.
What matters is not the click price alone, but the return on ad spend (ROAS): how much revenue does each invested euro generate? A CPC of 5.00 euros can be highly profitable if the conversion rate is right and the customer value is high. Conversely, a low CPC of 0.50 euros can be unprofitable if the landing page does not convert.
We recommend a starting budget of at least 1,000 euros per month to collect meaningful data and provide the algorithm with enough conversion data. After the optimization phase of 4-8 weeks, we gradually scale profitable campaigns upwards.
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Would you like more precise figures for your business?
Our Google Ads Budget Calculator gives you a first impression. For a precise analysis with real keyword data and competitor analysis, contact us.