Google Shopping Ads Agency
We optimize your Google Shopping campaigns for maximum ROAS. From feed optimization to Merchant Center setup to bidding management.
Products directly in Google Search
Your products appear with image, price and shop name directly in the search results — even before the classic text ads.
Higher purchase intent
Users who click on Shopping Ads already have a clear purchase intent. This means higher conversion rates and better ROAS.
Visual ad format
Product images, prices and reviews convince at first glance. Customers see what to expect before the click.
Automated bidding
Smart bidding optimizes your bids in real time based on conversion data, device, location and time of day.
Our Google Shopping services
Product feed optimization
Keyword-rich titles, descriptions and optimized product data for maximum visibility
Merchant Center setup
Setup and configuration of the Google Merchant Center with all required data
Smart Shopping → PMax migration
Migration from Smart Shopping to Performance Max with a proven asset strategy
Negative keywords for Shopping
Exclude irrelevant search queries and focus the budget on purchase-ready terms
Custom labels & segmentation
Segment products by margin, bestseller or season for targeted bidding strategies
Competitor analysis
Price comparisons, Auction Insights and competitive visibility analysis
ROAS tracking
Seamless conversion and revenue tracking for every product click
Supplemental feeds
Additional data sources for promotions, reviews and extended product info
How we maximize your shopping revenue
Why Google Shopping Ads are essential for e-commerce
Google Shopping Ads are the most effective advertising format for online shops. With product image, price and reviews directly in the search results, Shopping Ads achieve up to 30% higher conversion rates than classic text ads according to Google. Users already see what to expect before the click — this means more qualified clicks and less wasted budget. As a specialized Shopping Ads agency, we optimize your entire funnel from the product feed to the conversion. Shopping Ads are a core component of our comprehensive Google Ads management.
Feed optimization: the foundation of successful Shopping campaigns
The product feed is the heart of every Shopping campaign. We optimize your product titles with relevant keywords, create compelling descriptions, check the image quality and ensure correct categorization, GTINs and price data. With custom labels we segment your assortment by margin, bestsellers or seasonal items — for maximum control over your bidding strategies. Supplemental feeds enrich your data with promotions and reviews. Learn more about our Google Ads for e-commerce services.
From Standard Shopping to Performance Max
We deploy the optimal campaign mix for your assortment: Standard Shopping for full control over individual product groups and Performance Max for AI-optimized delivery across all Google channels. Through negative keywords we exclude irrelevant search queries, with Auction Insights we analyze the competition and with smart bidding we maximize your return on ad spend. Transparent reports show you per product which revenue is generated — supported by professional Analytics & tracking.
Frequently asked questions about Google Shopping Ads
Answers to the most important questions about Shopping campaigns
Google Shopping Ads are visual product ads that appear directly in the Google search results — with image, price, shop name and reviews. According to Google, Shopping Ads achieve up to 30% higher conversion rates than classic text ads, because users already see what to expect before the click.
The costs depend on industry and competition. According to Google Ads benchmarks (2025), the average CPCs for Shopping Ads are between €0.20 and €2.50 — significantly cheaper than Search Ads. What matters is an optimized product feed and the right bidding strategy to maximize ROAS.
The Google Merchant Center is the platform through which you submit your product data to Google. Here you upload your product feed, which contains information such as title, description, price, availability and images. Without a correctly set up Merchant Center, no Shopping Ads can be run.
Feed optimization includes: keyword-rich product titles (max. 150 characters), detailed descriptions, high-quality product images, correct categorization (Google Product Category), current prices and availability, GTINs/EANs and custom labels for segmentation. According to Google, optimized feeds increase the click-through rate by 20-50%.
Standard Shopping campaigns offer more manual control over bids, product groups and negative keywords. Performance Max uses AI to serve your products automatically across all Google channels — including YouTube, Display, Gmail and Discover. We often recommend a hybrid approach: Performance Max for bestsellers and Standard Shopping for long-tail products.
Related Services
Google Ads Management Overview
Professional Google Ads management for measurable results.
Google Ads for E-Commerce
Scalable campaigns for online shops.
Performance Max Campaigns
Cross-channel AI campaigns from Google.
Conversion Rate Optimization in the Shop
Turn more clicks into more inquiries and revenue.
Ready for more e-commerce revenue?
Let us analyze your product feed and optimize your Shopping campaigns.