Performance Max Agency
We configure and optimize your Performance Max campaigns for maximum ROAS. With strategic audience signals, optimized asset groups and transparent reporting.
All Google channels in one campaign
Search, Shopping, YouTube, Display, Gmail, Discover and Maps — Performance Max serves all channels simultaneously.
AI-powered bidding
Google's machine learning optimizes bids, audiences and creatives in real time for maximum conversions.
More conversions
According to Google, PMax campaigns achieve on average 18% more conversions at the same CPA compared to individual campaign types.
Asset-based marketing
Provide texts, images and videos — Google automatically combines them into the optimal ad format for each user.
Our Performance Max services
Asset group strategy
Structured asset groups with optimal texts, images and videos per audience
Audience signals
Custom segments, customer lists and website visitors as signals for a faster learning phase
Creative testing
Systematic tests of different headline, description and image combinations
Search themes
Keyword-based control for the search component of Performance Max
Conversion value optimization
Value-based bidding for different conversion values and products
Brand exclusions
Exclude brand keywords to avoid cannibalization with search campaigns
Reporting insights
Detailed breakdown by channel, asset performance and audience segments
PMax + Search hybrid
Optimal combination of PMax and search campaigns for maximum control
How we get the maximum out of Performance Max
What is Performance Max and who is it for?
Performance Max is Google's most advanced campaign type, uniting all Google advertising channels in a single campaign. Google's machine learning automatically optimizes which user sees which ad on which channel — based on your conversion data. PMax is particularly well suited for e-commerce (as the successor to Smart Shopping), lead generation and companies that want to maximize their reach across all Google touchpoints. Performance Max is part of our comprehensive Google Ads management.
Audience signals and asset groups: the levers
The success of Performance Max stands and falls with the right configuration. Audience signals give the algorithm hints about which users are most likely to convert — through custom segments, customer lists and website remarketing. Asset groups structure your ads thematically: for each product category or audience, we create separate groups with matching headlines, descriptions, images and videos. Search themes additionally control the search terms.
Control and transparency with Performance Max
A common criticism of PMax is its limited transparency. We solve this through: brand exclusions to avoid cannibalization with search campaigns, detailed reporting insights with channel breakdowns, asset performance ratings for optimizing creatives and a hybrid approach with separate search campaigns for maximum keyword control. This gives you the power of AI with the transparency of classic campaigns. For e-commerce, we optimally combine PMax with Google Shopping Ads and seamless conversion tracking.
Frequently asked questions about Performance Max
Answers to the most important questions about PMax campaigns
Performance Max (PMax) is Google's AI-powered campaign type that automatically serves your ads across all Google channels — Search, Shopping, YouTube, Display, Gmail, Discover and Maps. Google's machine learning optimizes bids, audiences and creatives in real time for maximum conversions.
PMax is particularly well suited for e-commerce (as a replacement for Smart Shopping), lead generation and companies that want to serve all Google channels simultaneously. A prerequisite is working conversion tracking with at least 15-30 conversions per month, so that the algorithm has enough data.
Audience signals are hints you give the Google algorithm to find the right audience faster. These include: custom segments (based on search terms or URLs), your customer lists, website visitors and demographic data. Good audience signals significantly shorten the learning phase and improve performance.
The most important KPIs are: conversions, conversion value, ROAS/CPA, and impression share. Since 2024, Google has offered enhanced reporting insights with a breakdown by channel (Search, Shopping, Display, YouTube). We also use search themes and asset group reports to analyze performance granularly.
Our PMax management fees start from €600/month. This includes: asset group strategy, audience signal setup, creative production and testing, weekly optimization and monthly reporting. We recommend an advertising budget from €2,000/month for meaningful data and an optimal AI learning phase.
Related Services
Google Ads Management Overview
Professional Google Ads management for measurable results.
Integrate Google Shopping Ads
Place products prominently in Google Shopping.
Google Ads for E-Commerce
Scalable campaigns for online shops.
Analytics & Conversion Tracking
Clean tracking as the basis for every optimization.
Conversion Rate Optimization (CRO)
Turn more clicks into more inquiries and revenue.
Ready for maximum performance?
Let us analyze your Performance Max campaigns and unlock the full potential of Google's AI.