Google Ads for Real Estate
We create and optimize Google Ads campaigns specifically for the real estate industry. Owner acquisition, property marketing and lead generation for measurably more mandates.
Qualified Inquiries
Google Ads reach people who are actively searching for real estate services — buyers, sellers, tenants or owners who need an agent. No wasted coverage, only qualified leads.
Local Targeting
Real estate is local. Advertise specifically in the neighborhoods, districts and regions where you are active. Combined with relevant search terms such as 'real estate agent [city]' or 'sell apartment [region]'.
Immediate Visibility
Market new properties quickly, open up new locations or launch seasonal campaigns — Google Ads delivers qualified traffic to your landing pages from day one.
Property Marketing
Individual campaigns for single premium properties or new-build projects. Targeted ads for buyer personas: capital investors, owner-occupiers, families or seniors.
Owner Acquisition
Win owners willing to sell with search terms such as 'sell house', 'free property valuation' or 'agent for house sale'. The most profitable leads in the real estate business.
Measurable ROI
Every inquiry, every call and every appointment is tracked. You know exactly what a lead costs and how many inquiries your budget generates.
Our Google Ads Services for Real Estate
Search Campaigns for Real Estate
Text ads for high-value search terms such as 'real estate agent [city]', 'sell apartment', 'buy house [region]' — for buyers and sellers.
Owner Acquisition Campaigns
Targeted campaigns for owners willing to sell: 'have property valued', 'tips for selling a house', 'agent for apartment sale'.
Display & YouTube Ads
Branding campaigns on real estate portals, news websites and YouTube for brand awareness and reach in your region.
Performance Max
AI-powered campaigns across all Google channels for maximum reach in property and owner acquisition.
Landing Page Optimization
Conversion-optimized landing pages for real estate leads: valuation requests, exposé downloads, consultation appointments.
Conversion Tracking
Seamless tracking of all lead sources: forms, calls (call tracking), WhatsApp messages and appointment bookings.
Remarketing
Re-engage website visitors with personalized ads for specific properties or services.
Seasonal Strategies
Budget adjustment to market cycles: more budget in the high season (spring/autumn), targeted campaigns for winter offers.
Competitor Analysis
Analysis of the Google Ads strategies of competing agents in your region — keywords, ads and budgets.
How We Generate More Real Estate Leads
Why Google Ads Is Indispensable for Real Estate Agents
According to Immobilienscout24 (2025), over 90% of property seekers begin their research online — and most start with Google. Search queries such as 'buy apartment [city]', 'real estate agent nearby' or 'have house valued' show a clear intent to act. With Google Ads you appear exactly for these search queries — instantly and above the organic results. For real estate agents, Google Ads are particularly profitable, as a single won sales mandate can already cover the advertising costs of several months.
Owner Acquisition: The Most Profitable Leads
For real estate agents, owner leads (sales mandates) are considerably more valuable than buyer leads. With Google Ads, you can specifically target owners willing to sell who are searching for 'sell house', 'property valuation' or 'agent for apartment sale'. We create special owner acquisition campaigns with compelling ad copy and conversion-optimized landing pages — for example, free property valuations as a lead magnet.
Property Marketing: Advertising Individual Properties Specifically
Premium properties or new-build projects deserve individual campaigns. We create property-specific Google Ads campaigns with targeted targeting: buyer persona (capital investor vs. owner-occupier), income level, marital status and geographic targeting on the relevant catchment area. Display ads with appealing property photos and YouTube pre-roll ads for new-build projects complement the search campaigns for a full-funnel strategy.
Local Targeting for Real Estate Agents
Real estate is a local business. We set up your Google Ads campaigns so that you only advertise in the regions where you are active — at city, district or even neighborhood level. Combined with location-specific ad copy ('Your real estate agent in Frankfurt-Westend') and location extensions, you achieve maximum relevance and lower CPCs. Location bids allow you to invest more in particularly lucrative areas.
Conversion Tracking and Lead Quality
In the real estate business, it is not the quantity of leads that counts, but the quality. We implement seamless conversion tracking for all lead sources: contact forms, phone calls (with call tracking), WhatsApp messages and appointment bookings. Through offline conversion import, we can even report the actual order value back to Google and have Smart Bidding optimize for the most valuable leads.
Transparent Cooperation Without Minimum Term
Our Google Ads management for real estate companies can be canceled monthly. You receive detailed monthly reports with all relevant KPIs: leads, cost per lead, conversion rate, properties displayed and campaign performance. In regular strategy calls, we discuss the results, adapt the strategy to market changes and plan the next steps together.
Frequently Asked Questions About Google Ads for Real Estate
Answers to the most important questions about real estate marketing with Google
The cost per lead varies depending on the region and campaign type. According to Google Ads benchmarks (2025), the CPCs for real estate keywords are between 1.50 and 5.00 euros. A qualified owner lead (sales mandate) typically costs 30-80 euros, a buyer lead 15-40 euros. Given the commission revenue in the real estate business, Google Ads are highly profitable.
Owner leads are generally considerably more profitable, since a single sales mandate generates commissions of several thousand euros. Buyer leads are cheaper to generate but have a lower average order value. We recommend a mix with a focus on owner acquisition via search terms such as 'value property' or 'sell house'.
We recommend a starting budget of at least 1,500-2,500 euros per month, depending on the region and the competition. In conurbations such as Munich, Hamburg or Frankfurt, the CPCs are higher than in smaller cities. A single won sales mandate can already amortize the advertising costs of several months.
For premium properties or new-build projects, we create individual campaigns with property-specific keywords, ad copy and landing pages. Display ads with property photos and YouTube pre-roll ads complement the search campaigns. The targeting is aimed at the respective buyer persona: capital investors, owner-occupiers, families or seniors.
Yes, Google Ads is excellently suited for property management companies. Search terms such as 'property management [city]', 'condominium management' or 'rental management costs' show a clear intent to act. The CPCs are often cheaper than for agent keywords, as the competition is lower. We create special campaigns for the various types of management.
Related Services
Google Ads
The complete Google Ads range of services.
Local SEO
Local visibility on Google for real estate agents.
Meta Ads
Facebook & Instagram Ads for real estate marketing.
SEO
Sustainable organic rankings for real estate keywords.
CRO
Landing page optimization for higher lead conversion.
Related Services
Google Ads Management Overview
Professional Google Ads management for measurable results.
Meta Ads for Real Estate Leads
Facebook & Instagram Ads with a performance focus.
Local SEO for Local Agents
Visibility in Google Maps and local results.
More Inquiries Through CRO
Turn more clicks into more inquiries and revenue.
Ready for More Real Estate Leads?
Let us analyze and optimize your Google Ads strategy for the real estate industry.