Advertising Agency
As an advertising agency, we bundle Google Ads, Meta Ads, SEO and content under one roof — performance-oriented, coordinated across channels and cancellable monthly. Your channels pay into one goal: your revenue.
One point of contact for everything
Instead of coordinating three service providers for Google Ads, social media and SEO, you bundle all channels with one advertising agency. We coordinate campaigns, content and tracking with each other so that every channel pays into the same revenue goal — without friction losses and responsibility ping-pong.
Measurable results instead of gut feeling
We work in a performance-oriented way. Every measure is calculated back to leads, revenue and return on ad spend. In monthly reports, you see transparently which euro brought which return — down to the campaign and keyword level.
Cancel monthly
No minimum term, no binding contracts. You can cancel our support on a monthly basis. We retain clients through results, not through contract terms — fair and transparent.
Full-funnel thinking
From the first attention through the active search to the conversion and re-engagement — we think about the entire customer journey. This creates no gaps between the channels, but a seamless path from the first contact to the deal.
Your accounts belong to you
Google Ads account, Meta Business Manager, Analytics — everything runs on your access. If we part ways, you take data, history and learnings with you. No dependency, full transparency and access at all times.
Scalable with any budget
Whether you start with €1,000 per month or manage €50,000 in media budget — we adapt strategy and channel mix to your goals and scale where the return is highest.
Our services as an advertising agency
Google Ads & SEA
Search, Shopping, Performance Max and YouTube campaigns for purchase-ready users. We handle keyword research, ad copy, bidding strategies and ongoing optimization towards your target ROAS or target CPA.
Meta Ads (Facebook & Instagram)
Audience-precise social ads for reach, leads and sales. From creatives to custom audiences to conversion API tracking, we build campaigns that perform measurably on Facebook and Instagram.
SEO & search engine optimization
Sustainable organic visibility through technical SEO, content optimization and local rankings. Paid ads bring fast results, SEO ensures long-term low-cost traffic without click costs.
Content marketing
Landing pages, blog articles and campaign creatives that sell instead of just informing. Good content is the foundation for every ad, every ranking and every conversion — we deliver both from a single source.
Conversion optimization (CRO)
More results from existing traffic. Through A/B tests of landing pages, forms and offers, we increase the conversion rate — often the cheapest lever for more revenue without a higher media budget.
Tracking & analytics
A clean foundation with GA4, Google Tag Manager, Enhanced Conversions and Consent Mode v2. Without reliable data, no algorithm optimizes correctly — we ensure a measurement basis you can trust.
Strategy & consulting
Before the first ad comes the strategy: goal definition, target audiences, competitive analysis and channel mix. We only recommend the channels that actually deliver results for your business model.
Reporting & KPIs
Monthly reports with the numbers that count: leads, revenue, cost per acquisition and ROAS. No graveyard of numbers, but clear answers about what works and what is optimized next.
How we work as your advertising agency
What does an advertising agency like NovaCon do?
An advertising agency plans, designs and manages a company's advertising — in our case with a clear focus on digital, measurable channels. As a full-service advertising agency, we bundle Google Ads, Meta Ads, SEO and content under one roof. The difference from a pure Google Ads agency: we think across channels. A prospect may first see an Instagram ad, later google your brand, click on a search ad and be brought back via remarketing after visiting the website. This chain only works when all channels are coordinated with each other — which is exactly the core task of a modern advertising agency. In doing so, we work in a performance-oriented way: the goal is not nice pictures or reach, but leads, inquiries and revenue that show up in your account.
Full-service advertising agency or specialized agency — which is better?
For most medium-sized companies, a full-service agency is the more efficient choice. Anyone running Google Ads with agency A, social media with agency B and SEO with freelancer C pays for coordination, duplicate analyses and interface losses. Channels then even compete for the same conversions in the reports. With a full-service approach, all threads come together: one tracking setup, one data basis, one strategy. Specialized agencies are worthwhile above all when a single channel is extremely complex and a strong marketing team already exists internally. For everyone else: fewer interfaces mean more budget for the actual advertising — and clearer responsibility when it comes to results.
Our approach: measurable results in 4 steps
We start with an analysis meeting in which we understand goals, target audiences, contribution margin and previous marketing results. This is followed by the strategy: we define the channel mix, prioritize by expected return and set concrete KPIs. In the implementation, we build campaigns, landing pages and a clean tracking setup before the first euro of media budget is spent. This is followed by ongoing optimization: weekly adjustments to bids, audiences, ads and landing pages, based on real data. In addition, we use conversion optimization to get more out of existing traffic. Every month we report transparently on leads, revenue and ROAS — and what we will improve next.
Who we work for
We work best with companies that want to reliably generate more inquiries or revenue through digital channels: medium-sized B2B and service companies, local providers with a catchment area, online shops and e-commerce brands as well as trade and healthcare businesses with concrete lead goals. What matters is not the industry, but that a clear offer exists and that a lead or sale has a measurable value. Precisely then we can deploy budget in a data-driven way where it brings the highest return. For clients who do not yet have a website foundation, we openly clarify in the initial meeting which prerequisites for successful advertising must be created first.
What does an advertising agency cost?
There is no flat-rate price — the costs depend on channels, scope and media budget. In practice, three models have become established: the monthly retainer (a fixed support price for a defined service package, the most common form in performance marketing), the fixed project fee for clearly defined tasks and billing based on effort. It is important to separate the agency fee and the media budget: the media budget flows directly to Google or Meta, the fee covers strategy, setup and optimization. Reputable advertising agencies disclose both transparently and name clear prices instead of dodging the question. With us there is no minimum term — you pay for results, not for contractual commitment. In the initial meeting you get an honest assessment of what budget is realistic for your goals.
Strong regionally, digital everywhere
NovaCon Ads serves clients nationwide and is firmly anchored in the Rhine-Main region — with locations in Frankfurt and Bad Camberg. For locally oriented companies, we combine regional targeting in the ads with local SEO so that you are visible in both paid and organic results when customers search in your region. For brands operating nationally and internationally, we scale the same data-driven processes across larger budgets and markets. The advertising channels are digital and location-independent — the collaboration runs transparently via shared accounts, clear reports and regular strategy calls.
Frequently asked questions about an advertising agency
Answers to the most important questions about working with an advertising agency
An advertising agency plans, designs and manages a company's advertising. At NovaCon Ads, the focus is on digital, measurable channels: Google Ads, Meta Ads (Facebook & Instagram), SEO and content marketing. As a full-service agency, we handle strategy, implementation, tracking and ongoing optimization from a single source — with the goal of reliably generating leads and revenue rather than just reach.
There is no flat-rate price — the costs depend on channels, scope and media budget. Common options are a monthly retainer for a defined service package, a fixed project fee or billing based on effort. It is important to separate the agency fee and the media budget: the media budget flows directly to Google or Meta. We work without a minimum term and state transparently in the initial meeting what budget is realistic for your goals.
The terms overlap strongly. Classic advertising agencies often came from the creative and print sector, while online marketing and digital marketing agencies focus on digital, measurable channels. NovaCon Ads is a digital full-service advertising agency: we combine creative advertising with performance-oriented online marketing, in which every measure is calculated back to leads and ROAS.
Anyone who distributes Google Ads, social media and SEO across different providers pays for coordination, duplicate analyses and interface losses — and the channels compete for the same conversions. With a full-service advertising agency, all threads come together: one tracking setup, one data basis, one coordinated strategy. This means more budget for the actual advertising and clear responsibility for the results.
Paid channels such as Google Ads and Meta Ads usually deliver first clicks and inquiries within days, reliable optimization data after two to four weeks. SEO and content marketing work long-term and usually show noticeable effects after three to six months. That is why we combine paid channels for fast results with organic measures for sustainably low-cost traffic.
No. Our support is cancellable monthly, with no minimum term. Your advertising accounts — Google Ads, Meta Business Manager, Analytics — run on your own access, so data and history belong to you at all times. We convince through results and full transparency, not through contractual commitment.
Related Services
Google Ads
Search, Shopping and Performance Max campaigns for purchase-ready users with measurable ROAS.
Meta Ads
Facebook & Instagram Ads for reach, leads and sales with audience-precise targeting.
SEO
Sustainable organic rankings for long-term low-cost traffic without click costs.
Content marketing
Landing pages, articles and creatives that sell instead of just informing.
Analytics & tracking
Clean GA4 and conversion tracking as the foundation for data-driven optimization.
Ready for an advertising agency that delivers?
Let us clarify in a free initial meeting which channels bring the greatest return for your goals.